Handbook of Services Marketing and Management.

The Handbook is organized in six major sections: The service setting, demand management, service excellence and profitability, service recovery, service relationships, and firm-wide service issues. A unique structural feature of the Handbook is the inclusion of both in-depth chapters as well as shor...

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Bibliographic Details
Main Author: Swartz, Teresa A.
Other Authors: Iacobucci, Dawn.
Format: eBook
Language:English
Published: Thousand Oaks : SAGE Publications, 1999.
Subjects:
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