Handbook of Services Marketing and Management.

The Handbook is organized in six major sections: The service setting, demand management, service excellence and profitability, service recovery, service relationships, and firm-wide service issues. A unique structural feature of the Handbook is the inclusion of both in-depth chapters as well as shor...

Full description

Saved in:
Bibliographic Details
Main Author: Swartz, Teresa A.
Other Authors: Iacobucci, Dawn.
Format: eBook
Published: Thousand Oaks : SAGE Publications, 1999.
Online Access:CONNECT