50 ways to understand communication : a guided tour of key ideas and theorists in communication, media, and culture /
In 50 Ways to Understand Communication, Arthur Asa Berger familiarizes readers with important concepts written by leading communication and cultural theorists, such as Saussure, LZvi-Strauss, de Certeau, McLuhan, Postman, and many others. Organized in fifty short segments, this concise guide covers...
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Lanham :
Rowman & Littlefield Publishers,
2006.
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| Subjects: | |
| Online Access: | CONNECT |
