50 ways to understand communication : a guided tour of key ideas and theorists in communication, media, and culture /
In 50 Ways to Understand Communication, Arthur Asa Berger familiarizes readers with important concepts written by leading communication and cultural theorists, such as Saussure, LZvi-Strauss, de Certeau, McLuhan, Postman, and many others. Organized in fifty short segments, this concise guide covers...
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Lanham :
Rowman & Littlefield Publishers,
2006.
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| Subjects: | |
| Online Access: | CONNECT |
| Summary: | In 50 Ways to Understand Communication, Arthur Asa Berger familiarizes readers with important concepts written by leading communication and cultural theorists, such as Saussure, LZvi-Strauss, de Certeau, McLuhan, Postman, and many others. Organized in fifty short segments, this concise guide covers a wide range of important ideas from psychoanalysis and semiology to humor, 'otherness, ' and nonverbal communication. Berger's clear explanations surround this assortment of influential writing. This engaging, accessible book is essential for students of communication and anyone interested in how we. |
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| Item Description: | EBSCO eBook Academic Comprehensive Collection North America |
| Physical Description: | 1 online resource (199 pages) |
| Bibliography: | Includes bibliographical references (pages 163-172) and index. |
| ISBN: | 9780742569218 0742569217 |
