Strategic Customer Management : Integrating Relationship Marketing and CRM.

The first textbook to integrate relationship marketing and CRM. Case studies from around the world connect theory with global practice.

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Bibliographic Details
Main Author: Payne, Adrian.
Other Authors: Frow, Pennie.
Format: eBook
Language:English
Published: Cambridge : Cambridge University Press, 2013.
Subjects:
Online Access:CONNECT