Organizational Rhetoric : Situations and Strategies.
Students will gain an understanding of the power of organizations in contemporary society and be able to think critically about organizational messages.
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| Main Author: | |
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| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Thousand Oaks :
SAGE Publications,
2009.
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| Subjects: | |
| Online Access: | CONNECT |
Table of Contents:
- Cover; Brief Contents; Detailed Contents; Preface; 1
- Organizations and Rhetoric in Contemporary Culture; 2
- Identifying Rhetorical Strategies in Organizational Rhetoric; 3
- Rhetorical Situations in Organizations; 4
- Critical Approaches to Organizational Rhetoric; 5
- Evaluating and Critiquing Organizational Rhetoric; 6
- Identity Creation and Maintenance Rhetoric; 7
- Rhetoric About Issues; 8
- Rhetoric About Organizational Risk; 9
- Crisis Rhetoric; 10
- Organizational Rhetoric for Internal Audiences; Epilogue; Appendix; References; Index; About the Authors.
