How to Use Advertising to Build Strong Brands /
This study provides an examination of the marketing technique of brand building. It covers aspects of brand management, brand equity, new and mature brands and extends the concept to new areas such as political marketing, green marketing and the arts.
Saved in:
| Other Authors: | |
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| Format: | Government Document Electronic eBook |
| Language: | English |
| Published: |
Thousand Oaks, California :
Sage Publications,
©1999.
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| Series: | Advertising
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| Subjects: | |
| Online Access: | CONNECT |
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