Marketing scales handbook : multi-item measures for consumer insight research. Volume 10 /
This tenth volume in the long-running series has reviews 402 new consumer-related measurement scales that were reported in top marketing journal articles published in 2016 and 2017. Each review provides the scale items as well as information regarding the scale's origin, previous users, and mea...
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Fort Worth, Texas :
GCBII Productions, LLC,
2019.
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| Edition: | (Library version). |
| Subjects: | |
| Online Access: | CONNECT |
MARC
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| 100 | 1 | |a Bruner, Gordon C., |d 1954- |e author. | |
| 245 | 1 | 0 | |a Marketing scales handbook : |b multi-item measures for consumer insight research. |n Volume 10 / |c Gordon C. Bruner II. |
| 250 | |a (Library version). | ||
| 264 | 1 | |a Fort Worth, Texas : |b GCBII Productions, LLC, |c 2019. | |
| 300 | |a 1 online resource (xxii, 539 pages) | ||
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| 588 | 0 | |a Online resource; title from PDF title page (EBSCO, viewed March 27, 2019). | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Intro; Preface; Acknowledgements; Introduction; Scale Reviews; Subject Index; About the Author. | |
| 520 | |a This tenth volume in the long-running series has reviews 402 new consumer-related measurement scales that were reported in top marketing journal articles published in 2016 and 2017. Each review provides the scale items as well as information regarding the scale's origin, previous users, and measurement quality. | ||
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| 650 | 0 | |a Marketing research |x Statistical methods |v Handbooks, manuals, etc. | |
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