10 Steps to Successful Business Writing, 2nd Edition.
"Good writing can launch a career. It has the power to break through clutter and capture readers' imaginations. And good writing is not just a skill that marketers must master. Most workplace communication takes written form, and with the rising number of communication channels--social med...
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| Format: | Electronic eBook |
|---|---|
| Language: | English |
| Published: |
Association For Talent Development.
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| Series: | 10 steps.
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| Subjects: | |
| Online Access: | CONNECT |
Table of Contents:
- Introduction
- Step 1. Get started easily and naturally
- Step 2. Be concise, explicit, and clear
- Step 3. Write with style and rhythm
- Step 4. Organize to promote understanding
- Step 5. Persuade readers to take your desired action
- Step 6. Choose the right tone
- Step 7. Put your best grammar on the page
- Step 8. Edit and proofread effectively
- Step 9. Master emails and electronic communication
- Step 10. Apply writing skills to social media copy
- Appendix A. Drive organizational and personal success with better writing
- Appendix B. Master the text you write most often
- Appendix C. Commonly misused words and phrases.
