10 Steps to Successful Business Writing, 2nd Edition.
"Good writing can launch a career. It has the power to break through clutter and capture readers' imaginations. And good writing is not just a skill that marketers must master. Most workplace communication takes written form, and with the rising number of communication channels--social med...
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| Format: | Electronic eBook |
|---|---|
| Language: | English |
| Published: |
Association For Talent Development.
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| Series: | 10 steps.
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| Subjects: | |
| Online Access: | CONNECT |
MARC
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| 504 | |a Includes bibliographical references (pages 213-214) and index. | ||
| 505 | 0 | |a Introduction -- Step 1. Get started easily and naturally -- Step 2. Be concise, explicit, and clear -- Step 3. Write with style and rhythm -- Step 4. Organize to promote understanding -- Step 5. Persuade readers to take your desired action -- Step 6. Choose the right tone -- Step 7. Put your best grammar on the page -- Step 8. Edit and proofread effectively -- Step 9. Master emails and electronic communication -- Step 10. Apply writing skills to social media copy -- Appendix A. Drive organizational and personal success with better writing -- Appendix B. Master the text you write most often -- Appendix C. Commonly misused words and phrases. | |
| 520 | |a "Good writing can launch a career. It has the power to break through clutter and capture readers' imaginations. And good writing is not just a skill that marketers must master. Most workplace communication takes written form, and with the rising number of communication channels--social media, instant messaging, blogs--we're writer more and faster than ever. With new chapters on electronic communication, 10 Steps to Successful Business Writing is your guide to holding readers' attention. Writing instructor and coach Jack E. Appleman uses examples and exercises to help you write with clarity and confidence. This updated edition covers the essentials of how to organize your text; edit for grammar, tone, and excess words; and write for any workplace situation"--Back cover. | ||
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