The discursive construction of class and lifestyle : celebrity chef cookbooks in post-socialist Slovenia /
This book discusses transformations in the construction of culinary taste, lifestyle and class through cookbook language style in post-socialist Slovenia. Using CDA methodology it demonstrates relying on standard and celebrity cookbooks how the representation of culinary advice has changed in recent...
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| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Amsterdam ; Philadelphia :
John Benjamins Publishing Company,
[2017]
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| Series: | Discourse approaches to politics, society and culture (DAPSAC) ;
Volume 75. |
| Subjects: | |
| Online Access: | CONNECT |
Table of Contents:
- Intro
- The Discursive Construction of Class and Lifestyle
- Editorial page
- Title page
- LCC data
- Dedication page
- Table of contents
- Acknowledgements
- Publishers' acknowledgement
- List of tables
- List of images
- Preword
- 1. Introduction
- 1.1 The focus
- 1.1.1 Class and lifestyle in post-socialist Slovenia: The TV cooking show Love through the Stomach
- 1.1.2 Media globalization, lifestyle programming and post-socialism
- 1.1.3 Localizing the global
- 1.2 CDA as a methodology: Discourse as language in use
- 1.2.1 Discourse as language in use
- 1.2.2 Discourse, text and intertexuality
- 1.2.3 Text, genre and style
- 1.3 CDA and hegemony: The ideological nature of consumption/lifestyle
- 1.4 CDA as a critical social science and critique of everyday life
- 1.4.1 CDA and lifestyle media
- 1.5 Tools for analysis
- a. Nomination/predication strategies
- b. Point of view/perspectivation
- 1.6 Outline of the book
- 2. Modern consumption, class and lifestyle in the time of global media
- 2.1 Consumption, postmodernity and globalization
- 2.1.1 Consumer culture and postmodernity
- 2.1.2 Cultural globalization as homogenization and heterogenization
- 2.2 Lifestyle
- 2.2.1 Lifestyle as a postmodern identity project
- 2.2.2 Lifestyle, class and distinction in Bourdieu's social theory
- 2.2.2.1 A critique of Bourdieu's theory
- 2.2.3 The continuing relevance of class in lifestyle theory
- 2.3 Lifestyle media and celebrity chefs as postmodern celebrities
- 2.3.1 Chefs as celebrities: Authority and expertise in postmodernity
- 2.3.1.1 Contexualizing celebrity
- 2.3.1.2 Postmodern food expertise and chefs as celebrity experts
- 2.3.1.3 Chefs as global brands
- 2.3.2 Global lifestyle media: Cooking shows as global genres
- 2.3.2.1 Cooking shows as global genres
- 2.4 Cookbooks as lifestyle manuals.
- 2.4.1 Cookbooks and recipes as genres
- a brief historical overview
- 2.4.1.1 Recipes
- 2.4.2 Postmodern celebrity cookbooks and cookbooks as spin-offs
- 2.4.2.1 Cookbook imagery and food-porn
- 2.4.2.2 Multiplatforming
- 2.5 Conclusion
- 3. The discursive construction of the Naked Chef brand in Jamie Oliver's English and Slovene cookbooks
- 3.1 Jamie Oliver's lifestyle brand in English: Who he is and what he represents
- 3.2 Constructing lifestyle via language style in Oliver's the Naked Chef
- 3.2.1 Conversational style
- 3.2.2 Foregrounding and figurative language
- 3.2.3 Evaluative language
- 3.2.4 Nostalgia
- 3.3 Jamie Oliver's shows and cookbooks in Slovenia
- 3.3.1 The Naked Chef brand in Slovene
- 3.3.1.1 Standard Slovene with various stylistic elements
- 3.3.1.2 Interdiscursivity, intertexuality and nostalgia
- 3.4 Conclusion
- 4. Food advice in socialist Slovenia
- 4.1 The media in socialist Slovenia
- 4.2 Food advice on Slovene television during socialism: An overview
- 4.2.1 Early TV cooking in Slovenia: Ivan Ivačič's cooking shows in the 1960s
- 4.2.2 Cooking on TV 1970-1990
- 4.2.2.1 TV without the stomach and the discourse of health
- 4.2.2.2 Cooking and advertising
- 4.2.2.3 Short docu-food advice
- 4.2.3 Cooking for children towards the 1990s
- 4.3 Lifestyle advice in women's magazines
- 4.4 Food advice in Slovene language cookbooks
- 4.4.1 Cookbooks in Slovene from their beginnings: A brief overview
- 4.4.1.1 The first cookbook in the Slovene language
- 4.4.1.2 Cookbooks for the working classes
- 4.4.2 Cookbooks in Slovene from postwar cooking to the changing 1990s
- 4.5 Conclusion
- 5. Authority, professionalism and nutritionist discourse in two prominent Slovene cookbooks from the 1980s and 1990s
- 5.1 Topic analysis: An overview of cookbook content
- 'Ingredients and preparation of food'.
- 'Description of dishes, origin and region'
- 'Nutrition and health'
- 'Consumption and manners'
- 5.2 Social actors
- from instruction to "in"/"out" group formation
- 5.2.1 Instruction in Slovene: The construction of an in-group
- 5.2.2 Construction of "us" vs "them" in cookbooks
- 5.3 Constructing scientific objectivity: Describing objects and processes
- 5.3.1 Nutritionist discourse
- 5.4 Perspectivation and the invisible expert
- 5.5 Conclusion
- 6. Celebrity chefs in post-socialist Slovenia
- 6.1 The media and TV cooking in post-socialist Slovenia: Some context
- 6.1.1 Cooking on TV in the 1990s
- 6.2 Love through the Stomach as a local TV cooking show
- 6.3 Topics analysis: From instruction to edutainment
- 6.3.1 Ingredients and preparation of food
- 6.3.2 Foreign foods
- 6.3.3 Family, children and friends: Synthetic personalization of relationships
- 6.3.4 Art, literature and travel
- 6.4 Language style in celebrity cookbooks: From object construction to point of view
- 6.4.1 Object description and language style
- 6.4.2 Mitigation and intensification: Constructing taste
- 6.4.3 Construction of several points of view
- 6.5 Analysis of cookbook images
- 6.5.1 Images in the Novak cookbooks
- 6.6 Conclusion
- 7. Discursive construction of culinary authority
- 7.1 Constructing authority discursively
- 7.1.1 Authorization
- 7.1.1.1 Celebrities as role models
- 7.1.1.2 Expert authority
- 7.1.1.3 Authority of tradition
- 7.1.2 Moral evaluation
- 7.2 Lifestyle, class and authority: The Novaks as the new authorities on family cooking
- 7.3 Conclusion
- 8. Conclusion
- 8.1 Summary of the book
- 8.2 Slovenia as a case study: Some limitations and the global lifestyle food discourse in other contexts
- 8.3 A useful intersection between Food Studies and CDA
- Cookbook sources
- References
- Index.
