Diversification in the YouTube content industry /

This case covers the highly profitable children's YouTube channel Cocomelon--which recently announced plans to launch a toy line--in the context of a spike in YouTube content creators who are diversifying into merchandise and other revenue options. Facing tighter federal restrictions on how the...

Full description

Saved in:
Bibliographic Details
Main Author: Lawrence, Kelsey (Author)
Format: eBook
Published: London : SAGE Publications: SAGE Business Cases Originals, 2020.
Series:SAGE Business Cases.
Online Access:SAGE Knowledge