Diversification in the YouTube content industry /

This case covers the highly profitable children's YouTube channel Cocomelon--which recently announced plans to launch a toy line--in the context of a spike in YouTube content creators who are diversifying into merchandise and other revenue options. Facing tighter federal restrictions on how the...

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Bibliographic Details
Main Author: Lawrence, Kelsey (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2020.
Series:SAGE Business Cases.
Subjects:
Online Access:SAGE Knowledge