Basic and advanced focus groups /

Basic and Advanced Focus Groups illustrates both the different types of focus groups and how to decide among those options in order to produce the most effective focus groups possible. A variety of approaches to doing research with focus groups gives readers the tools to develop and examine their re...

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Bibliographic Details
Main Author: Morgan, David L. (Author)
Format: eBook
Language:English
Published: Los Angeles, CA : SAGE Publications, Inc., 2019.
Subjects:
Online Access:CONNECT
CONNECT