Social media strategy in the sporting goods industry : potential application for Brooks Sports, Inc. /

Social media is an ever-present part of society. Sporting goods companies have acknowledged the necessity of embedding social media into their overall brand strategy. Many companies such as Nike, Adidas, and Under Armour spend a considerable amount of time and money to engage their customers online....

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Bibliographic Details
Main Authors: Mahoney, Tara Q. (Author), Lovich, Justin (Author), Brady, Lawrence (Author)
Format: eBook
Published: London : SAGE Publications: SAGE Business Cases Originals, 2019.
Series:SAGE Knowledge. Cases.
Online Access:SAGE Knowledge
SAGE Knowledge