Social media strategy in the sporting goods industry : potential application for Brooks Sports, Inc. /
Social media is an ever-present part of society. Sporting goods companies have acknowledged the necessity of embedding social media into their overall brand strategy. Many companies such as Nike, Adidas, and Under Armour spend a considerable amount of time and money to engage their customers online....
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
London :
SAGE Publications: SAGE Business Cases Originals,
2019.
|
| Series: | SAGE Knowledge. Cases.
|
| Subjects: | |
| Online Access: | SAGE Knowledge SAGE Knowledge |
