Social media strategy in the sporting goods industry : potential application for Brooks Sports, Inc. /
Social media is an ever-present part of society. Sporting goods companies have acknowledged the necessity of embedding social media into their overall brand strategy. Many companies such as Nike, Adidas, and Under Armour spend a considerable amount of time and money to engage their customers online....
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SAGE Publications: SAGE Business Cases Originals,
|Series:||SAGE Knowledge. Cases.
|Online Access:||SAGE Knowledge|