The Rise of the Platform Marketer: Performance Marketing with Google, Facebook, and Twitter, Plus the Latest High-Growth Digital Advertising Platforms

Develop the skills and capabilities quickly becoming essential in the new marketing paradigm The Rise of the Platform Marketer helps you leverage the "always-on" consumer to deliver more personalized engagements across media, channels, and devices. By managing these interactions at scale t...

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Bibliographic Details
Main Authors: Lee, John (Author), Dempster, Craig (Author)
Corporate Author: Safari, an O’Reilly Media Company.
Format: Electronic eBook
Language:English
Published: Wiley, 2015.
Edition:1st edition
Online Access:CONNECT