Marketing Plans: How to Prepare Them, How to Use Them, 7th Edition

Now in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has been carefully updated with special attention to the latest developments in marketing. To accomplish this, Professor Malcolm McDonald has been joined in...

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Bibliographic Details
Main Authors: McDonald, Malcolm (Author), Wilson, Hugh (Author)
Corporate Author: Safari, an O’Reilly Media Company.
Format: Electronic eBook
Published: Wiley, 2011.
Edition:7th edition
Online Access:CONNECT