Living it up : our love affair with luxury /

Living it up : our love affair with luxury /

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The democratization of luxury, Twitchell contends, has been the single most important marketing phenomenon of our times.

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Bibliographic Details
Main Author:	Twitchell, James B., 1943-
Format:	Electronic eBook
Language:	English
Published:	New York : Columbia University Press, ©2002.
Subjects:	Affluent consumers > Psychology. Luxuries > Marketing.
Online Access:	CONNECT CONNECT

Table of Contents:

Frontmatter
Contents
Acknowledgments
Introduction
1. Over the Top: Americans in the Lap of Luxury
2. The Social Construction of Luxury: A Taxonomy of Taste
3. Let's Go Shopping: The Streets of Material Dreams
4. Where Opuluxe Is Made and Who Makes It: LVMH and Condé Nast
5. How Luxury Becomes Necessity: The Work of Advertising
6. From Shirts to Tulips: A Musing on Luxury
7. Viva Las Vegas!: A Strip of Luxury
8. Still Learning from Las Vegas: How Luxury Is Turning Religious
Conclusion: A (Mild) Defense of Luxury
Selected Bibliography
Index.