Developing advertising with qualitative research /
This title considers the contribution that qualitative market research can make to the development of advertising. It explores the potential contribution made by qualitative research within the specific demands of advertising development, but also reflects on its limitations.
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
[Thousand Oaks, Calif. :
SAGE],
c2010.
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| Series: | Qualitative market research ;
6. |
| Subjects: | |
| Online Access: | CONNECT |
| Summary: | This title considers the contribution that qualitative market research can make to the development of advertising. It explores the potential contribution made by qualitative research within the specific demands of advertising development, but also reflects on its limitations. |
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| Item Description: | "SAGE research methods online." Title from home page (viewed Jan. 18, 2011). |
| Physical Description: | 1 online resource. Also issued in print format. |
| Format: | Mode of access: World Wide Web. System requirements: Internet Explorer 6.0 (or higher) Firefox 2.0 (or higher). Available as searchable text in HTML format. |
| Audience: | Specialized. |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 9781849208833 (ebook) : |
| Access: | Access restricted to subscribing institutions. |
