Advanced focus group research

Broad and international in scope, Advanced Focus Group Research introduces a conceptual framework that can help researchers make informed decisions about how to plan and implement a focus group research project.

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Bibliographic Details
Main Author: Fern, Edward F., 1937-
Format: Electronic eBook
Language:English
Published: Thousand Oaks, Calif. ; London : SAGE, c2001.
Subjects:
Online Access:CONNECT
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