Online consumer psychology understanding and influencing consumer behavior in the virtual world /

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Bibliographic Details
Corporate Author: NetLibrary, Inc.
Other Authors: Haugtvedt, Curtis P., 1958-, Machleit, Karen A., Yalch, Richard.
Format: Electronic eBook
Language:English
Published: Mahwah, N.J. : Lawrence Erlbaum Associates, 2005.
Series:Advertising and consumer psychology
Subjects:
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245 0 0 |a Online consumer psychology  |h [electronic resource] :  |b understanding and influencing consumer behavior in the virtual world /  |c edited by Curtis P. Haugtvedt, Karen A. Machleit, Richard Yalch. 
260 |a Mahwah, N.J. :  |b Lawrence Erlbaum Associates,  |c 2005. 
300 |a xx, 551 p. :  |b ill. ;  |c 23 cm. 
440 0 |a Advertising and consumer psychology 
500 |a Title from ebook title screen (viewed on Mar. 28, 2005). 
504 |a Includes bibliographical references and index. 
533 |a Electronic reproduction.  |b Boulder, Colo. :  |c NetLibrary,  |d 2005.  |n Available via World Wide Web.  |n Access may be limited to NetLibrary affiliated libraries. 
650 0 |a Consumer behavior. 
650 0 |a Internet advertising. 
650 0 |a Electronic commerce  |x Psychological aspects. 
700 1 |a Haugtvedt, Curtis P.,  |d 1958- 
700 1 |a Machleit, Karen A. 
700 1 |a Yalch, Richard. 
710 2 |a NetLibrary, Inc. 
730 0 |a NetLibrary 
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