Online consumer psychology understanding and influencing consumer behavior in the virtual world /

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Bibliographic Details
Corporate Author: NetLibrary, Inc.
Other Authors: Haugtvedt, Curtis P., 1958-, Machleit, Karen A., Yalch, Richard.
Format: Electronic eBook
Language:English
Published: Mahwah, N.J. : Lawrence Erlbaum Associates, 2005.
Series:Advertising and consumer psychology
Subjects:
Online Access:CONNECT