Lifestyle marketing reaching the new American consumer /

Lifestyle marketing reaching the new American consumer /

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Bibliographic Details
Main Author: Michman, Ronald D.
Corporate Author: NetLibrary, Inc.
Other Authors: Mazze, Edward M., Greco, Alan James, 1950-
Format: Electronic eBook
Language:English
Published: Westport, Conn. : Praeger, 2003.
Subjects:
Market segmentation > United States.
Target marketing > United States.
Consumers' preferences > United States.
Consumer behavior > United States.
Lifestyles > United States.
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