Maximum influence the 12 universal laws of power persuasion /

Maximum influence the 12 universal laws of power persuasion /

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Bibliographic Details
Main Author:	Mortensen, Kurt W.
Corporate Author:	NetLibrary, Inc.
Format:	Electronic eBook
Language:	English
Published:	New York : American Management Association, c2004.
Subjects:	Persuasion (Psychology) Influence (Psychology) Success > Psychological aspects.
Online Access:	CONNECT CONNECT

Table of Contents:

Introduction
The power of persuasion
The 12 universal laws of power persuasion
Your pre-persuasion checklist : the inside secrets of maximum influence
Law of dissonance
Law of obligation
Law of connectivity
Law of social validation
Law of scarcity
Law of verbal packaging
Law of contrast
Law of expectations
Law of involvement
Law of esteem
Law of association
Law of balance
Pre-persuasion
Epilogue.