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| 020 | |a 0814428045 (electronic bk.) | ||
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| 100 | 1 | |a Mortensen, Kurt W. | |
| 245 | 1 | 0 | |a Maximum influence |h [electronic resource] : |b the 12 universal laws of power persuasion / |c Kurt W. Mortensen. |
| 260 | |a New York : |b American Management Association, |c c2004. | ||
| 300 | |a ix, 240 p. |c 23 cm. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references (p. 221-232) and index. | ||
| 505 | 0 | |a Introduction -- The power of persuasion -- The 12 universal laws of power persuasion -- Your pre-persuasion checklist : the inside secrets of maximum influence -- Law of dissonance -- Law of obligation -- Law of connectivity -- Law of social validation -- Law of scarcity -- Law of verbal packaging -- Law of contrast -- Law of expectations -- Law of involvement -- Law of esteem -- Law of association -- Law of balance -- Pre-persuasion -- Epilogue. | |
| 533 | |a Electronic reproduction. |b Boulder, Colo. : |c NetLibrary, |d 2004. |n Available via World Wide Web. |n Access may be limited to NetLibrary affiliated libraries. | ||
| 650 | 0 | |a Persuasion (Psychology) | |
| 650 | 0 | |a Influence (Psychology) | |
| 650 | 0 | |a Success |x Psychological aspects. | |
| 710 | 2 | |a NetLibrary, Inc. | |
| 730 | 0 | |a NetLibrary | |
| 776 | 1 | |c Original |z 0814472583 |w (DLC) 2004000847 |w (OCoLC)54103759 | |
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| 907 | |a 1664003 |b 04-26-21 |c 05-24-10 | ||
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| 952 | f | f | |t 1 |e BF637.P4 M67 2004eb |h Library of Congress classification |
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