The hero and the outlaw : building extraordinary brands through the power of archetypes /

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Bibliographic Details
Main Author: Mark, Margaret
Corporate Author: NetLibrary, Inc
Other Authors: Pearson, Carol, 1944-
Format: Electronic eBook
Language:English
Published: New York : McGraw-Hill, c2001.
Subjects:
Online Access:CONNECT

MARC

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245 1 4 |a The hero and the outlaw :  |b building extraordinary brands through the power of archetypes /  |c Margaret Mark and Carol S. Pearson. 
260 |a New York :  |b McGraw-Hill,  |c c2001. 
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504 |a Includes bibliographical references and index. 
533 |a Electronic reproduction.  |b Boulder, Colo. :  |c NetLibrary,  |d 2001.  |n Available via World Wide Web.  |n Access may be limited to NetLibrary affiliated libraries. 
650 0 |a Product management. 
650 0 |a Brand name products. 
650 0 |a Branding (Marketing) 
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856 4 0 |z CONNECT  |u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=63620&authtype=ip,sso&custid=s4672406  |3 NetLibrary  |t 0 
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952 f f |a Middle Tennessee State University  |b Main  |c James E. Walker Library  |d Electronic Resources  |t 0  |e HF5415.15 .M334 2001eb  |h Library of Congress classification