Diversity in advertising broadening the scope of research directions /

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Bibliographic Details
Corporate Author: NetLibrary, Inc.
Other Authors: Williams, Jerome D., 1947-, Lee, Wei-Na, 1957-, Haugtvedt, Curtis P., 1958-
Format: Electronic eBook
Language:English
Published: Mahwah, N.J. : Lawrence Erlbaum, 2004.
Series:Advertising and consumer psychology
Subjects:
Online Access:CONNECT