Power sales writing /
Saved in:
| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York :
McGraw-Hill,
c2003.
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| Subjects: | |
| Online Access: | CONNECT |
Table of Contents:
- Getting started
- Putting the prewriting questions to work
- Writing made easy!
- Revision : your final step!
- Writing routine messages
- Plan B : writing to hostile readers
- The buffer zone
- Delivering the bad news positively, persuasively, and professionally
- End friendly and cooperatively
- Never say you're sorry
- Focus on what matters to them
- Grab their attention to sell your idea
- Build interest to keep them with you
- Deliver your features
- Educate enough, but not too much
- Ask for what you want
- The conversational test
- Choose the correct word
- Email etiquette
- Enhance your worth.
