Firebrands building brand loyalty in the Internet age /

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Bibliographic Details
Main Author:	Moon, Michael.
Corporate Author:	NetLibrary, Inc.
Other Authors:	Millison, Doug.
Format:	Electronic eBook
Language:	English
Published:	Berkeley, Calif. : Osborne/McGraw-Hill, 2000.
Subjects:	Internet marketing. Brand loyalty. Brand choice. Web site development.
Online Access:	CONNECT CONNECT

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