Big ideas putting the zest into creativity /

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Bibliographic Details
Main Author: Ceserani, Jonne, 1954-
Corporate Author: NetLibrary, Inc.
Format: Electronic eBook
Language:English
Published: London ; Sterling, VA : Kogan Page, 2003.
Subjects:
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100 1 |a Ceserani, Jonne,  |d 1954- 
245 1 0 |a Big ideas  |h [electronic resource] :  |b putting the zest into creativity /  |c Jonne Ceserani. 
260 |a London ;  |a Sterling, VA :  |b Kogan Page,  |c 2003. 
300 |a x, 197 p. :  |b ill. ;  |c 24 cm. 
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505 0 |a Some thoughts on how to introduce creativity, innovation and change into a business : describing an ideal -- A perspective about the world we live in from a creativity point of view -- Being -- Mission and vision -- Moving towards your goal -- Accessing emotional resources and high-performance states -- Anchoring -- Seeing things from different perspectives -- Reframing : the transformation of meaning -- Speaking another person's language -- Rapport and influencing skills -- Levels of leadership and leadership style -- Doing -- The death of the chairperson -- Metaphors -- Questioning the wisdom? -- How lazy we are with language -- Discounting and revenge cycles : how to assume positive intent -- Listening : for ideas and to the meeting in your head -- Speaking for easy listening -- Giving ideas or options -- Nine-step creative problem-solving model -- Springboards -- Imaging, metaphor, analogy and excursion -- Journeys into absurdity -- Selection of springboards -- Idea development, a process map for using speculation and absurdity in order to generate new ways of working -- Risk taking -- Itemized response -- Best current thinking -- Comfort rating -- Next steps. 
533 |a Electronic reproduction.  |b Boulder, Colo. :  |c NetLibrary,  |d 2003.  |n Available via World Wide Web.  |n Access may be limited to NetLibrary affiliated libraries. 
650 0 |a Creative ability in business. 
650 0 |a Success in business. 
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