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|a 658.4/063
|2 21
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|a Ceserani, Jonne,
|d 1954-
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|a Big ideas
|h [electronic resource] :
|b putting the zest into creativity /
|c Jonne Ceserani.
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260 |
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|a London ;
|a Sterling, VA :
|b Kogan Page,
|c 2003.
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300 |
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|a x, 197 p. :
|b ill. ;
|c 24 cm.
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|a text
|b txt
|2 rdacontent
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|a Some thoughts on how to introduce creativity, innovation and change into a business : describing an ideal -- A perspective about the world we live in from a creativity point of view -- Being -- Mission and vision -- Moving towards your goal -- Accessing emotional resources and high-performance states -- Anchoring -- Seeing things from different perspectives -- Reframing : the transformation of meaning -- Speaking another person's language -- Rapport and influencing skills -- Levels of leadership and leadership style -- Doing -- The death of the chairperson -- Metaphors -- Questioning the wisdom? -- How lazy we are with language -- Discounting and revenge cycles : how to assume positive intent -- Listening : for ideas and to the meeting in your head -- Speaking for easy listening -- Giving ideas or options -- Nine-step creative problem-solving model -- Springboards -- Imaging, metaphor, analogy and excursion -- Journeys into absurdity -- Selection of springboards -- Idea development, a process map for using speculation and absurdity in order to generate new ways of working -- Risk taking -- Itemized response -- Best current thinking -- Comfort rating -- Next steps.
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|a Electronic reproduction.
|b Boulder, Colo. :
|c NetLibrary,
|d 2003.
|n Available via World Wide Web.
|n Access may be limited to NetLibrary affiliated libraries.
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|a Creative ability in business.
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|a Success in business.
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|w (OCoLC)50844207
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|b Main
|c James E. Walker Library
|d Electronic Resources
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