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|z 0805830502 (alk. paper)
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|a 659.2
|2 21
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|a Public relations as relationship management :
|b a relational approach to the study and practice of public relations /
|c edited by John A. Ledingham, Stephen D. Bruning.
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| 260 |
|
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|a Mahwah, N.J. :
|b L. Erlbaum,
|c 2000.
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| 300 |
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|a 1 online resource.
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| 336 |
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|a text
|b txt
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|a LEA's communication series
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| 504 |
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|a Includes bibliographical references and indexes.
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| 505 |
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|a Introduction : Background and current trends in the study of relationship management / John A. Ledingham and Stephen D. Bruning -- Concept and theory of organization-public relationships / Glen M. Broom, Shawna Casey, and James Ritchey -- From organizational effectiveness to relationship indicators : antecedents of relationships, public relations strategies, and relationship outcomes / James E. Grunig and Yi-Hui Huang -- A longitudinal study of organization-public relationship dimensions : defining the role of communication in the practice of relationship management / John A. Ledingham and Stephen D. Bruning -- Crisis management : advantages of a relational perspective / W. Timothy Coombs -- Issues management : a relational approach / Janet A. Bridges and Richard Alan Nelson -- Relationship management : a new professional model / Susan Lucarelli-Dimmick with Traci E. Bell, Samuel G. Burgiss, and Caroline Ragsdale -- Building employee and community relationships through volunteerism : a case study / Laurie J. Wilson -- Public relations : toward a global professionalism / Dean Kruckeberg -- Organization and key public relationships : testing the influence of the relationship dimensions in a business to business context / Stephen D. Bruning and John A. Ledingham -- An interpersonal primer with implications for public relations / T. Dean Thomlison -- From personal influence to interpersonal influence : a model for relationship management / Elizabeth L. Toth -- "Relationship" and the evolution of network news / Steven A. Esposito and Stephen C. Koch.
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| 533 |
|
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|a Electronic reproduction.
|b Boulder, Colo. :
|c NetLibrary,
|d 2000.
|n Available via the World Wide Web.
|n Available in multiple electronic file formats.
|n Access may be limited to NetLibrary affiliated libraries.
|
| 650 |
|
0 |
|a Public relations
|x Management.
|
| 650 |
|
0 |
|a Communication in organizations.
|
| 650 |
|
0 |
|a Corporations
|x Public relations.
|
| 700 |
1 |
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|a Ledingham, John A.
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| 700 |
1 |
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|a Bruning, Stepehn D.
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| 710 |
2 |
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|a NetLibrary, Inc.
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| 730 |
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|a NetLibrary
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| 776 |
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|c Original
|w (DLC) 99013642
|w (OCoLC)40683517
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| 856 |
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|a Middle Tennessee State University
|b Main
|c James E. Walker Library
|d Electronic Resources
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|e HD59 .P785 2000eb
|h Library of Congress classification
|
