The new marketing era : marketing to the imagination in a technology-driven world /

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Bibliographic Details
Main Author: Postma, Paul.
Corporate Author: NetLibrary, Inc.
Format: eBook
Language:English
Published: New York : McGraw-Hill, c1999.
Subjects:
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245 1 4 |a The new marketing era :  |b marketing to the imagination in a technology-driven world /  |c Paul Postma. 
260 |a New York :  |b McGraw-Hill,  |c c1999. 
300 |a xii, 175 p. :  |b ill. ;  |c 24 cm. 
336 |a text  |b txt  |2 rdacontent 
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504 |a Includes bibliographical references and index. 
533 |a Electronic reproduction.  |b Boulder, Colo. :  |c NetLibrary,  |d 1999.  |n Available via the World Wide Web.  |n Available in multiple electronic file formats.  |n Access may be limited to NetLibrary affiliated libraries. 
650 0 |a Marketing  |x Technological innovations. 
650 0 |a Marketing  |x Psychological aspects. 
650 0 |a Consumer behavior. 
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