The new marketing era : marketing to the imagination in a technology-driven world /

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Bibliographic Details
Main Author: Postma, Paul.
Corporate Author: NetLibrary, Inc.
Format: eBook
Language:English
Published: New York : McGraw-Hill, c1999.
Subjects:
Online Access:CONNECT
CONNECT
Description
Physical Description:xii, 175 p. : ill. ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0585048169 (electronic bk.)