Social media strategy : marketing and advertising in the consumer revolution /

"Social Media Strategy is your best practices guide to marketing, advertising, and public relations in today's competitive and socially-engaged consumer marketplace. In this book, Quesenberry shifts the perspective from an outdated 'communications control' marketing model to more...

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Bibliographic Details
Main Author: Quesenberry, Keith A., 1971- (Author)
Format: Book
Published: Lanham : Rowman & Littlefield, [2016]

Main Collection - Walker Library - 2nd Floor

Holdings details from Main Collection - Walker Library - 2nd Floor
Call Number: HF5415.1265 .Q46 2016
Copy 1 Available  Pull and Hold