Win bigly : persuasion in a world where facts don't matter /
Scott Adams -- a trained hypnotist and a lifelong student of persuasion -- was one of the earliest public figures to predict Trump's win, doing so a week after Nate Silver put Trump's odds at 2 percent in his FiveThirtyEight.com blog. The mainstream media regarded Trump as a novelty and a...
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| Format: | Book |
| Language: | English |
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New York :
Portfolio/Penguin,
[2017]
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Table of Contents:
- Preamble: The day my reality split into two
- Introduction (where I prime you for the rest)
- Part 1. Why facts are overrated
- The most important perceptual shift in history
- About facts
- Persuasion vocabulary
- Part 2. How to see reality in a more useful way
- The myth of the rational mind
- How strong is persuasion?
- The persuasion filter
- Cognitive dissonance
- Confirmation bias
- Mass delusions
- When reality bifurcated
- The making of a hypnotist
- Part 3. How President Trump does what others can't
- The time of kings
- President Trump's talent stack
- Trump's Rosie O'Donnell moment
- The persuasion stack
- Setting the table
- Go bigly or go home
- Is President Trump a "natural" persuader?
- Part 4. How to use persuasion in business and politics
- How to design a linguistic kill shot
- How to use visual persuasion
- How to make people imagine you as President
- How I got the VP prediction wrong
- How to persuade by association
- How to create effective campaign slogans and logos
- Godzilla gets in the game (or does he?)
- How to get away with bad behavior
- How a trained persuader evaluates scandals
- How to win by a hair(cut)
- How to create two ways to win, no way to lose
- How to use the high-ground maneuver
- A grab bag of Trump's quickest and easiest persuasion tools
- Part 5. Why joining a tribe makes you powerful and blind
- How I used the persuasion filter to predict
- Why I endorsed Clinton (for my safety) until I didn't
- The third act
- Was I predicting or causing?
- Election night
- Appendix A: The persuasion reading list
- Appendix B: How to be a better writer
- Appendix C: Hos to find out is you are a simulation
- Appendix D: Trump's many mistakes.
