All you can pay : how companies use our data to empty our wallets /

Examines the corporate practice of gathering massive amounts of data on consumer behaviors, needs, and desires, and using it to influence decision making and determine how much individuals will pay based on how much they are able to.

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Bibliographic Details
Main Authors: Bernasek, Anna (Author), Mongan, D. T. (Author)
Format: Book
Published: New York, NY : Nation Books, [2015]
Table of Contents:
  • pt. I. The evolution of markets
  • The prize
  • The disappearing mass market
  • The knowledge gap
  • pt. II. What companies do with data
  • A special price just for you
  • Everything tailored to you
  • The proliferation of fine print
  • pt. III. What comes next
  • The new gold rush
  • The end of the free market
  • Data environmentalism
  • Resuscitating the consumer.