All you can pay : how companies use our data to empty our wallets /
Examines the corporate practice of gathering massive amounts of data on consumer behaviors, needs, and desires, and using it to influence decision making and determine how much individuals will pay based on how much they are able to.
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York, NY :
Nation Books,
[2015]
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| Subjects: |
| LEADER | 02409cam a2200469 i 4500 | ||
|---|---|---|---|
| 001 | mig00004759660 | ||
| 003 | OCoLC | ||
| 005 | 20170613073521.7 | ||
| 008 | 150224t20152015nyua b 001 0 eng d | ||
| 010 | |a 2015934539 | ||
| 019 | |a 908278226 | ||
| 020 | |a 9781568584744 | ||
| 020 | |a 1568584741 | ||
| 035 | |a (OCoLC)891609323 | ||
| 035 | 0 | 0 | |a ocn891609323 |
| 040 | |a BTCTA |b eng |e rda |c DLC |d BTCTA |d YDXCP |d BDX |d BIB |d CLE |d IWE |d LEB |d WIM |d UAB |d GO3 |d OCLCF |d HQD |d CDX |d TXI |d OCLCQ | ||
| 042 | |a lccopycat | ||
| 049 | |a TXMM | ||
| 050 | 0 | 0 | |a HF5415.32 |b .B476 2015 |
| 082 | 0 | 4 | |a 658.8/342 |2 23 |
| 092 | |a 658.8 |b B4569a | ||
| 100 | 1 | |a Bernasek, Anna, |e author. | |
| 245 | 1 | 0 | |a All you can pay : |b how companies use our data to empty our wallets / |c Anna Bernasek and D.T. Mongan. |
| 264 | 1 | |a New York, NY : |b Nation Books, |c [2015] | |
| 264 | 4 | |c ©2015 | |
| 300 | |a xii, 240 pages : |b illustrations ; |c 21 cm | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a unmediated |b n |2 rdamedia | ||
| 338 | |a volume |b nc |2 rdacarrier | ||
| 504 | |a Includes bibliographical references (pages 225-232) and index. | ||
| 520 | |a Examines the corporate practice of gathering massive amounts of data on consumer behaviors, needs, and desires, and using it to influence decision making and determine how much individuals will pay based on how much they are able to. | ||
| 505 | 0 | |a pt. I. The evolution of markets -- The prize -- The disappearing mass market -- The knowledge gap -- pt. II. What companies do with data -- A special price just for you -- Everything tailored to you -- The proliferation of fine print -- pt. III. What comes next -- The new gold rush -- The end of the free market -- Data environmentalism -- Resuscitating the consumer. | |
| 650 | 0 | |a Consumer profiling. | |
| 650 | 0 | |a Data mining. | |
| 650 | 0 | |a Marketing research. | |
| 700 | 1 | |a Mongan, D. T., |e author. | |
| 907 | |a 3540867 |b 06-16-17 |c 05-16-17 | ||
| 998 | |a w |b 06-16-17 |c m |d a |e - |f eng |g nyu |h 0 |i 1 | ||
| 994 | |a 92 |b TXM | ||
| 945 | |a 658.8 |b B4569a |g 1 |i 33082017962027 |j 0 |l w4 |o - |p $21.70 |q - |r - |s - |t 0 |u 0 |v 0 |w 0 |x 0 |y .i21610848 |z 06-16-17 | ||
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| 952 | f | f | |p Circulating |a Middle Tennessee State University |b Main |c James E. Walker Library |d Main Collection - Walker Library - 4th Floor |t 0 |e 658.8 B4569a |h Library of Congress classification |i Book |m 33082017962027 |n 1 |
