Consumer psychology in a social media world /

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Bibliographic Details
Other Authors: Dimofte, Claudiu V. (Editor), Haugtvedt, Curtis P., 1958- (Editor), Yalch, Richard (Editor)
Format: Book
Language:English
Published: New York : Routledge, 2016.
Subjects:
Description
Physical Description:xxvii, 277 pages ; 24 cm
Bibliography:Includes bibliographical references and index.
ISBN:9780765646934 (cloth : alk. paper)
0765646935 (cloth : alk. paper)
9780765646941 (pbk. : alk. paper)
0765646943 (pbk. : alk. paper)