Product development strategy : innovation capacity and entrepreneurial firm performance in high-tech SMEs /
"Today's complex and turbulent business environment requires a more comprehensive view of product development strategy. Product Development Strategy provides a concise theoretical and analytical discussion relating to the theory and practice of strategy, innovation capacity, and entreprene...
Houndmills, Basingstoke, Hampshire ; New York :
- Machine generated contents note:
- 1 Introduction2 Literature review3 Researching strategy4 Product Development Strategy5 Innovation capacity6 Entrepreneurial firm performance7 Final lessons and conclusion.