Media consumption in Malaysia : a hermeneutics of human behaviour /
"Focuses upon fundamental axioms in audience and consumer, media and marketing studies in the context of Malaysia. This is a country with a multi-cultural nation, and such diversity in culture proves an intricate culture nuance for the understanding of consumption. The work analyses Chinese, In...
New York :
Routledge, Taylor & Francis Group,
|Series:||Routledge contemporary Southeast Asia series ;