Media consumption in Malaysia : a hermeneutics of human behaviour /

"Focuses upon fundamental axioms in audience and consumer, media and marketing studies in the context of Malaysia. This is a country with a multi-cultural nation, and such diversity in culture proves an intricate culture nuance for the understanding of consumption. The work analyses Chinese, In...

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Bibliographic Details
Main Author: Wilson, Tony, 1947- (Author)
Format: Book
Published: New York : Routledge, Taylor & Francis Group, 2015.
Series:Routledge contemporary Southeast Asia series ; 70

Main Collection - Walker Library - 3rd Floor

Holdings details from Main Collection - Walker Library - 3rd Floor
Call Number: 302.2309595 W698m
Copy 1 Available  Pull and Hold