A social strategy : how we profit from social media /
Drawing on his analysis of proprietary data from social media sites, Piskorski argues that the secret of successful ones is that they allow people to fulfill social needs that either can't be met offline or can be met only at much greater cost. This insight provides the key to how companies can...
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| Format: | Book |
| Language: | English |
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Princeton, New Jersey :
Princeton University Press,
[2014]
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| Subjects: |
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