Managing social media and consumerism : the grapevine effect in competitive markets /

"The social media and spread of communication through various social networks form the communication grapevine. This is an emerging informal channel of business communication and a critical element in building the posture of a firm in a competitive marketplace. The grapevine effect is contribut...

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Bibliographic Details
Main Author: Rajagopal, 1957-
Format: Book
Language:English
Published: Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, 2013.
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Main Collection - Walker Library - 4th Floor

Holdings details from Main Collection - Walker Library - 4th Floor
Call Number: 658.8 R1372m
Copy 1 Available  Pull and Hold