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|a Hult, G. Tomas M.
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|a Boundary-spanning marketing organization :
|b a theory and insights from 31 organization theories /
|c G. Tomas M. Hult.
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| 260 |
|
|
|a New York :
|b Springer,
|c c2011.
|
| 300 |
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|a viii, 78 p. :
|b ill. ;
|c 24 cm.
|
| 490 |
1 |
|
|a Springerbriefs in business,
|x 2191-5482
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| 504 |
|
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|a Includes bibliographical references (p. 67-75).
|
| 505 |
0 |
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|t A Theory of the Boundary-Spanning Marketing Organization --
|t Organization Theories Can Inform Research on the Marketing Organization --
|t Discussion, Insights, and Implications.
|
| 650 |
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0 |
|a Marketing
|x Management.
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| 830 |
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|a SpringerBriefs in business.
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|a 2144074
|b 02-21-13
|c 12-17-12
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|a Middle Tennessee State University
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