Never say die : the myth and marketing of the new old age /

From the author of the bestselling The Age of American Unreason comes this critique of the myth that a radically new old age, unmarred by physical and mental infirmity, financial problems, or loneliness, awaits the baby-boom generation. In a narrative that combines the intensely personal with social...

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Bibliographic Details
Main Author: Jacoby, Susan, 1945-
Format: Book
Language:English
Published: New York : Pantheon Books, c2011.
Edition:1st ed.
Subjects:
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245 1 0 |a Never say die :  |b the myth and marketing of the new old age /  |c Susan Jacoby. 
250 |a 1st ed. 
260 |a New York :  |b Pantheon Books,  |c c2011. 
300 |a xiii, 332 p. ;  |c 25 cm. 
504 |a Includes bibliographical references (p. 311-314) and index. 
505 0 |a Never say old -- Youth culture: an American tradition -- Boomer beginnings and age-defying denial -- Miracles of modern medicine and other half-truths -- A mind is a terrible thing to lose -- Women: eventually the only sex -- Greedy geezers and other half-truths -- The "wisdom of old age" -- Endings -- The ethics of longevity: an argument in search of facts -- Necessary bedfellows: bridges between generations, old-age autonomy. 
520 |a From the author of the bestselling The Age of American Unreason comes this critique of the myth that a radically new old age, unmarred by physical and mental infirmity, financial problems, or loneliness, awaits the baby-boom generation. In a narrative that combines the intensely personal with social, economic, and historical analysis, the author turns an eye on the marketers of longevity, pharmaceutical companies, lifestyle gurus, and scientific businessmen who suggest that there will soon be a "cure" for the "disease" of aging. She separates hype from realistic hope in an appraisal of subjects that include the explosion of Alzheimer's cases and the impact of possible cuts in Social Security. The book presents a critique of these modern practices promoting morally questionable and expensive illusions of thriving longevity. 
650 0 |a Old age  |z United States. 
650 0 |a Aging  |z United States. 
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