Health industry communication : new media, new methods, new message /

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Bibliographic Details
Main Author: Hicks, Nancy J.
Other Authors: Nicols, Christina.
Format: Book
Published: Sudbury, Mass. : Jones & Bartlett Learning, c2012.
Table of Contents:
  • The growth of health communications : a story of consumer power and medical innovation
  • Both sides now : viewing media through the public relations prism
  • Research for health communication
  • The communication planning process
  • Communication for health professional associations : finding the balance between profession and business
  • Building a national brand for a children's hospital
  • Crisis communication in the health sector
  • Hospital media relations in a time of change
  • An A to Z guide for communicating the launch of a new pharmaceutical product
  • Plan for your health : a public education campaign to build awareness and gain consumer preference
  • "It's all coming together" : communications strategy for the Medicare Part D national education and enrollment campaign
  • Spurring action on heart disease in women : how a nonprofit can strategically partner with a government campaign
  • Reaching targeted audiences in an evolving media environment
  • The Society for Women's Health Research : advocacy and communications at work
  • Changing obesity policies and behavioral risk factors through social marketing : case study of the Chicago 5-4-3-2-1 Go! program
  • Health reform : the new era of prevention.