Health industry communication : new media, new methods, new message /

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Bibliographic Details
Main Author: Hicks, Nancy J.
Other Authors: Nicols, Christina.
Format: Book
Language:English
Published: Sudbury, Mass. : Jones & Bartlett Learning, c2012.
Subjects:
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100 1 |a Hicks, Nancy J. 
245 1 0 |a Health industry communication :  |b new media, new methods, new message /  |c Nancy J. Hicks and Christina Mazzola Nicols. 
260 |a Sudbury, Mass. :  |b Jones & Bartlett Learning,  |c c2012. 
300 |a xxv, 316 p. :  |b ill. ;  |c 23 cm. 
504 |a Includes bibliographical references and index. 
505 0 |a The growth of health communications : a story of consumer power and medical innovation -- Both sides now : viewing media through the public relations prism -- Research for health communication -- The communication planning process -- Communication for health professional associations : finding the balance between profession and business -- Building a national brand for a children's hospital -- Crisis communication in the health sector -- Hospital media relations in a time of change -- An A to Z guide for communicating the launch of a new pharmaceutical product -- Plan for your health : a public education campaign to build awareness and gain consumer preference -- "It's all coming together" : communications strategy for the Medicare Part D national education and enrollment campaign -- Spurring action on heart disease in women : how a nonprofit can strategically partner with a government campaign -- Reaching targeted audiences in an evolving media environment -- The Society for Women's Health Research : advocacy and communications at work -- Changing obesity policies and behavioral risk factors through social marketing : case study of the Chicago 5-4-3-2-1 Go! program -- Health reform : the new era of prevention. 
650 0 |a Communication in medicine. 
700 1 |a Nicols, Christina. 
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