Encyclopedia of sports management and marketing /
"This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explor...
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Other Authors: | Swayne, Linda E., Dodds, Mark |
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Format: | Book |
Language: | English |
Published: |
Thousand Oaks, Calif. :
Sage Publications, Inc,
c2011.
|
Subjects: |
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