Encyclopedia of sports management and marketing /
"This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explor...
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| Other Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Thousand Oaks, Calif. :
Sage Publications, Inc,
c2011.
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| Subjects: |
| Summary: | "This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers"-- |
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| Physical Description: | 4 v . : ill. (some col.) ; 29 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781412973823 (hbk. : v. 1) 1412973821 (hbk. : v. 1) 9781412973823 (hbk. : v. 2) 1412973821 (hbk. : v. 2) 9781412973823 (hbk. : v. 3) 1412973821 (hbk. : v. 3) 9781412973823 (hbk. : v. 4) 1412973821 (hbk. : v. 4) |
