Tell to win : connect, persuade, and triumph with the hidden power of story /
In "Tell to Win," Peter Guber masterfully demonstrates that telling purposeful stories is the best way to persuade, motivate, and convince who you want to do want you need.
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Main Author: | |
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Format: | Book |
Language: | English |
Published: |
New York :
Crown Business,
c2011.
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Edition: | 1st ed. |
Subjects: |
Table of Contents:
- I: There's no business without story business
- It's the story, stupid
- Got story?
- You've got it!
- The story that runs your story
- II: The art of the tell
- Ready ...
- Set ...
- Tell!
- The never-ending story
- The beginning ...
- The end...
- Voices
- There's no business without story business. It's the story, stupid ; Got story ; You've got it! ; The story that runs your life
- The art of the tell. Ready... ; Set... ; Tell! ; The never-ending story
- The beginning....