Tell to win : connect, persuade, and triumph with the hidden power of story /

In "Tell to Win," Peter Guber masterfully demonstrates that telling purposeful stories is the best way to persuade, motivate, and convince who you want to do want you need.

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Bibliographic Details
Main Author: Guber, Peter
Format: Book
Language:English
Published: New York : Crown Business, c2011.
Edition:1st ed.
Subjects:
Table of Contents:
  • I: There's no business without story business
  • It's the story, stupid
  • Got story?
  • You've got it!
  • The story that runs your story
  • II: The art of the tell
  • Ready ...
  • Set ...
  • Tell!
  • The never-ending story
  • The beginning ...
  • The end...
  • Voices
  • There's no business without story business. It's the story, stupid ; Got story ; You've got it! ; The story that runs your life
  • The art of the tell. Ready... ; Set... ; Tell! ; The never-ending story
  • The beginning....