Tell to win : connect, persuade, and triumph with the hidden power of story /

In "Tell to Win," Peter Guber masterfully demonstrates that telling purposeful stories is the best way to persuade, motivate, and convince who you want to do want you need.

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Bibliographic Details
Main Author: Guber, Peter
Format: Book
Language:English
Published: New York : Crown Business, c2011.
Edition:1st ed.
Subjects:

MARC

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245 1 0 |a Tell to win :  |b connect, persuade, and triumph with the hidden power of story /  |c Peter Guber. 
250 |a 1st ed. 
260 |a New York :  |b Crown Business,  |c c2011. 
300 |a xiii, 255 p. ;  |c 25 cm. 
500 |a Includes index. 
505 0 |a I: There's no business without story business -- It's the story, stupid -- Got story? -- You've got it! -- The story that runs your story -- II: The art of the tell -- Ready ... -- Set ... -- Tell! -- The never-ending story -- The beginning ... -- 
520 |a In "Tell to Win," Peter Guber masterfully demonstrates that telling purposeful stories is the best way to persuade, motivate, and convince who you want to do want you need. 
505 0 |a The end... -- Voices -- There's no business without story business. It's the story, stupid ; Got story ; You've got it! ; The story that runs your life -- The art of the tell. Ready... ; Set... ; Tell! ; The never-ending story -- The beginning.... 
650 0 |a Success in business. 
650 0 |a Storytelling. 
650 0 |a Business communication. 
650 0 |a Communication in organizations. 
650 0 |a Creative ability in business. 
650 0 |a Entrepreneurship. 
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