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|a Wiley international encyclopedia of marketing /
|c editors-in-chief, Jagdish Sheth, Naresh Malhotra.
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3 |
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|a International encyclopedia of marketing
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|a Chichester, West Sussex, U.K. :
|b Wiley,
|c 2011.
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| 300 |
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|a 7 v. :
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|a v. 1. Marketing strategy / edited by Robert A. Peterson and Roger A. Kerin -- v. 2. Marketing research / edited by Wagner A. Kamakura -- v. 3. Consumer behavior / edited by Richard P. Bagozzi and Ayalla A. Ruvio -- v. 4. Advertising and integrated communication / edited by Michael A. Belch and George E. Belch -- v. 5. Product innovation and management / edited by Barry L. Bayus -- v. 6. International marketing / edited by Daniel C. Bello and David A. Griffith -- v. 7. Cumulative index.
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|a Marketing
|v Encyclopedias.
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1 |
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|a Sheth, Jagdish N.
|4 edt
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|a Malhotra, Naresh K.
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