Why she buys : the new strategy for reaching the world's most powerful consumers /

A marketing and sales pioneer uses the psychology of gender to provide a fresh perspective on field-proven business practices to help create, market, and sell products and services to women, the world's most powerful consumers.

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Bibliographic Details
Main Author: Brennan, Bridget.
Format: Book
Published: New York : Crown Business, c2009.
Edition:1st ed.

Main Collection - Walker Library - 2nd Floor

Holdings details from Main Collection - Walker Library - 2nd Floor
Call Number: HF5415.332.W66 B74 2009
Copy 1 Available  Pull and Hold